Summoning marketing ghosts — Kelford Labs Weekly
By talking to the past.
context
Your message’s mission — Kelford Labs Daily
Is to demonstrate agreement.
Certainty in a new season — Kelford Labs Daily
By being flexible.
The less you allow, the more you do — Kelford Labs Daily
Lessons from 20 years of content.
We must start with gold
Everything we do in our business either reinforces or damages our market position. Including, or even especially, how our product works and looks.
Every decision is a marketing decision
My favorite cognitive bias is called “déformation professionelle.” Basically, we see the world through our jobs. It’s a bias I certainly have. I see everything through a marketing strategy lens. Often, that just makes me a boring conversation partner. But, sometimes, it actually helps.