When difficult marketing decisions are easy — Kelford Labs Daily
Flip a coin.
control
A content workshop for my readers — Kelford Labs Weekly
Launching the Marketing Rangefinder.
Choose what’s in the frame — Kelford Labs Weekly
The way only you can.
Automatic marketing myth — Kelford Labs Daily
Don’t blend in.
Marketing is self-control — Kelford Labs Daily
Patience. Consistency. Focus.
Flank the devil
It can be tempting to respond directly when you feel attacked. Perhaps by a competitor trying to “steal” your customers by drastically undercutting your prices. But to respond in kind is to rush headfirst into battle against someone who wants you to fight on their terms.
Adjust the end to your means
If you don’t have the resources, capabilities, or equipment necessary to make something that looks like it had an enormous budget, or which matches the prevailing trendy aesthetic, try something else.