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experiment
Know what to say, know what to sell — Kelford Labs Weekly
How we sold our new workshop.
When difficult marketing decisions are easy — Kelford Labs Daily
Flip a coin.
The scariest part of marketing — Kelford Labs Daily
Is not knowing if it will work.
Unreadable, unteachable — Kelford Labs Daily
The only way to get better.
Incaution is an advertising crime — Kelford Labs Daily
We must manage our ability to persist.
You can’t improve in isolation — Kelford Labs Daily
You need to get into the market.
What are you trying to scale? — Kelford Labs Daily
You have to start with something.