“Ritual Banality Avoidance” — Kelford Labs Daily
By being unique.
expert
Bridging the credibility gap — Kelford Labs Daily
By focusing on your current expertise.
Give away some secrets — Kelford Labs Daily
So prospects know you have them.
Marketing Expertise Marketing — Kelford Labs Weekly
Marketing makes you better.
The most important content questions — Kelford Labs Weekly
What I’ll ask if you ask me about content.
Even if you lose, you win
If there are red flags during the sales process, if the project seems doomed from the start, those issues won’t suddenly go away once there’s money, expectations, committees, and deadlines involved.