Who’s looking for what you’re doing? — Kelford Labs Daily
Marketing without marketing.
first principles
Don’t display, demonstrate — Kelford Labs Weekly
Promoting a personalized process.
We must start with gold
Everything we do in our business either reinforces or damages our market position. Including, or even especially, how our product works and looks.
If this then that, and if that, then what?
Everyone who knows me well knows there’s one rule I live by. They know it because I’m always saying it. So often it’s probably their least favorite phrase. But I’ll keep saying it: If this then that, and if that, then what?