How you work is how you market it — Kelford Labs Daily
Consistency counts.
mindset
The scariest part of marketing — Kelford Labs Daily
Is not knowing if it will work.
The bad news is you’re a marketer — Kelford Labs Daily
Don’t overthink it.
Should you change your marketing? — Kelford Labs Weekly
Change means flexibility.
Daily marketing inspiration — Kelford Labs Weekly
A sample of the Daily Labs.
Take a walk to find the words — Kelford Labs Daily
That’s where inspiration is.
Flank the devil
It can be tempting to respond directly when you feel attacked. Perhaps by a competitor trying to “steal” your customers by drastically undercutting your prices. But to respond in kind is to rush headfirst into battle against someone who wants you to fight on their terms.