Don’t envy the end state — Kelford Labs Daily
Emulate the effort.
popular
Creating popular interest — Kelford Labs Daily
Popularity begets popularity.
On being busy, but broke
It’s a dangerous myth that struggling businesses just need more customers. In my experience, many businesses aren’t struggling because they don’t have enough customers, they struggle because they have too many customers. Or too many of the wrong customers. They’ve become busy, but broke.