validate

Know what to say, know what to sell — Kelford Labs Weekly

How we sold our new workshop.

Exceptions prove the position — Kelford Labs Daily

Because they prove you have principles.

Precision is a promise — Kelford Labs Weekly

Don’t summarize, specify.

Practice before you perform — Kelford Labs Daily

So you know what works.

You can’t improve in isolation — Kelford Labs Daily

You need to get into the market.

Try it before you buy it — Kelford Labs Daily

Don’t commit to what you haven’t tried.

Optimization as procrastination — Kelford Labs Weekly

Getting one client, not all the clients.