A thousand reasons to make content — Kelford Labs Daily
Practice saying what needs to be said.
If you printed out all of these Kelford Labs newsletters, it would span more than 1,300 pages.
That’s more than 8 standard business books' worth.
Think about the value it would bring to an entrepreneur to spend enough time thinking and writing that they were able to draft a single book on their particular specialty.
Now, think about the benefit it would bring them to write eight.
We recently submitted a proposal for a large, would-change-our-business-if-we-got-it project and it was easy to write. Without using ChatGPT or any other generative AI to write it.
Why?
Because, in so many ways, we’d already written it. We’ve already described how we do what we do and why we do it this way, and we’ve gotten better and better at doing that based on the feedback readers like you provide.
That’s the power of having a content platform like a newsletter, blog, podcast, or video channel:
It’s practice for marketing performance.
So that when it comes time to say something to appeal to a prospect, you already know what to say because you’ve already said it.
And you’ve already gotten feedback on what you said, and you’ve learned how to say it even better.
Because you have so much practice saying it.
Reply to this email to tell me what you think, or ask any questions!
Kelford Inc. shows communicators the way to always knowing what to say.
