We sell with samples — Kelford Labs Daily
Not by saying things.
Latest
model
Don’t display, demonstrate — Kelford Labs Weekly
Promoting a personalized process.
The most important content questions — Kelford Labs Weekly
Original Content in an AI World (Pt. 3) — Kelford Labs Weekly
Original Content in an AI World (Pt. 2) — Kelford Labs Weekly
Enticing or Entitled — Kelford Labs Weekly
Your process is your position — Kelford Labs Weekly
Kelford Labs Weekly: Don’t convince, connect
commentary
Nothing new is easy to sell — Kelford Labs Weekly
Fight fear with familiarity.
I’ve changed something about this newsletter — Kelford Labs Weekly
Selling in a new season — Kelford Labs Weekly
Marketing is something you do — Kelford Labs Weekly
Marketing is making small mistakes — Kelford Labs Weekly
Should you change your marketing? — Kelford Labs Weekly
Do you remember your marketing? — Kelford Labs Weekly
video
Kelford Labs Weekly: Finding Your Audience When They're Far Away
Video: Marketing Rangefinder
Kelford Labs Weekly: Value | Values Worksheet
Kelford Labs Weekly: Video — Defining your value(s)
Video: The ZERO Plan
Video: New Tech, Old Marketing
Video: Efficient Persister Walkthrough
