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Make your messages memorable — Kelford Labs Daily
So they remember them.
“A fact draws us in” — Kelford Labs Daily
Want to sell? Market. — Kelford Labs Weekly
Proving we’re human — Kelford Labs Daily
Can’t AI do it for me? — Kelford Labs Daily
The process of positioning — Kelford Labs Daily
How to not make it worse — Kelford Labs Weekly
model
Don’t display, demonstrate — Kelford Labs Weekly
Promoting a personalized process.
The most important content questions — Kelford Labs Weekly
Original Content in an AI World (Pt. 3) — Kelford Labs Weekly
Original Content in an AI World (Pt. 2) — Kelford Labs Weekly
Enticing or Entitled — Kelford Labs Weekly
Your process is your position — Kelford Labs Weekly
Kelford Labs Weekly: Don’t convince, connect
commentary
Want to sell? Market. — Kelford Labs Weekly
How to get the meeting.
How to not make it worse — Kelford Labs Weekly
Next best, not ideal — Kelford Labs Weekly
Are your ideal customers actually real? — Kelford Labs Weekly
What to do when it isn’t working — Kelford Labs Weekly
No marketing resolutions — Kelford Labs Weekly
Falling behind on AI — Kelford Labs Weekly
video
Kelford Labs Weekly: Finding Your Audience When They're Far Away
Video: Marketing Rangefinder
Kelford Labs Weekly: Value | Values Worksheet
Kelford Labs Weekly: Video — Defining your value(s)
Video: The ZERO Plan
Video: New Tech, Old Marketing
Video: Efficient Persister Walkthrough
Video: Marketing Rangefinder Exercise
framework
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The slippery surface of irrelevant brilliance — Kelford Labs Weekly
Marketing Expertise Marketing — Kelford Labs Weekly
A Process for Perfect Prospects — Kelford Labs Weekly
The 5 Elements of Intro Copy — Kelford Labs Weekly
Original Content in an AI World (Pt. 3) — Kelford Labs Weekly
daily
More
Make your messages memorable — Kelford Labs Daily
“A fact draws us in” — Kelford Labs Daily
Proving we’re human — Kelford Labs Daily
Can’t AI do it for me? — Kelford Labs Daily
The process of positioning — Kelford Labs Daily