Certainty in a new season — Kelford Labs Daily
By being flexible.
Latest
model
Don’t display, demonstrate — Kelford Labs Weekly
Promoting a personalized process.
The most important content questions — Kelford Labs Weekly
Original Content in an AI World (Pt. 3) — Kelford Labs Weekly
Original Content in an AI World (Pt. 2) — Kelford Labs Weekly
Enticing or Entitled — Kelford Labs Weekly
Your process is your position — Kelford Labs Weekly
Kelford Labs Weekly: Don’t convince, connect
commentary
Selling in a new season — Kelford Labs Weekly
Means changing with them.
Marketing is something you do — Kelford Labs Weekly
Marketing is making small mistakes — Kelford Labs Weekly
Should you change your marketing? — Kelford Labs Weekly
Do you remember your marketing? — Kelford Labs Weekly
Preserve these to persist — Kelford Labs Weekly
Tardigrade, not T. rex — Kelford Labs Weekly
video
Kelford Labs Weekly: Finding Your Audience When They're Far Away
Video: Marketing Rangefinder
Kelford Labs Weekly: Value | Values Worksheet
Kelford Labs Weekly: Video — Defining your value(s)
Video: The ZERO Plan
Video: New Tech, Old Marketing
Video: Efficient Persister Walkthrough
