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We sell with samples — Kelford Labs Daily
Not by saying things.
Nothing new is easy to sell — Kelford Labs Weekly
Perpetual marketing machine — Kelford Labs Daily
What does your content eat? — Kelford Labs Daily
Don’t optimize too early — Kelford Labs Daily
Less thinking about marketing — Kelford Labs Daily
Push the marketing button — Kelford Labs Daily
model
Don’t display, demonstrate — Kelford Labs Weekly
Promoting a personalized process.
The most important content questions — Kelford Labs Weekly
Original Content in an AI World (Pt. 3) — Kelford Labs Weekly
Original Content in an AI World (Pt. 2) — Kelford Labs Weekly
Enticing or Entitled — Kelford Labs Weekly
Your process is your position — Kelford Labs Weekly
Kelford Labs Weekly: Don’t convince, connect
commentary
Nothing new is easy to sell — Kelford Labs Weekly
Fight fear with familiarity.
I’ve changed something about this newsletter — Kelford Labs Weekly
Selling in a new season — Kelford Labs Weekly
Marketing is something you do — Kelford Labs Weekly
Marketing is making small mistakes — Kelford Labs Weekly
Should you change your marketing? — Kelford Labs Weekly
Do you remember your marketing? — Kelford Labs Weekly
video
Kelford Labs Weekly: Finding Your Audience When They're Far Away
Video: Marketing Rangefinder
Kelford Labs Weekly: Value | Values Worksheet
Kelford Labs Weekly: Video — Defining your value(s)
Video: The ZERO Plan
Video: New Tech, Old Marketing
Video: Efficient Persister Walkthrough
Video: Marketing Rangefinder Exercise
framework
More
Change your priorities not your principles — Kelford Labs Weekly
How to learn everything — Kelford Labs Weekly
Custom-made marketing — Kelford Labs Weekly
“Measuring” your marketing — Kelford Labs Weekly
The slippery surface of irrelevant brilliance — Kelford Labs Weekly
daily
More
We sell with samples — Kelford Labs Daily
Perpetual marketing machine — Kelford Labs Daily
What does your content eat? — Kelford Labs Daily
Don’t optimize too early — Kelford Labs Daily
Less thinking about marketing — Kelford Labs Daily