Marketing or messaging? — Kelford Labs Daily
What you say, not just what you do.
Latest
model
Don’t display, demonstrate — Kelford Labs Weekly
Promoting a personalized process.
The most important content questions — Kelford Labs Weekly
Original Content in an AI World (Pt. 3) — Kelford Labs Weekly
Original Content in an AI World (Pt. 2) — Kelford Labs Weekly
Enticing or Entitled — Kelford Labs Weekly
Your process is your position — Kelford Labs Weekly
Kelford Labs Weekly: Don’t convince, connect
commentary
Preserve these to persist — Kelford Labs Weekly
Money, Energy, Patience.
Tardigrade, not T. rex — Kelford Labs Weekly
What is marketing for? — Kelford Labs Weekly
Want to sell? Market. — Kelford Labs Weekly
How to not make it worse — Kelford Labs Weekly
Next best, not ideal — Kelford Labs Weekly
Are your ideal customers actually real? — Kelford Labs Weekly
video
Kelford Labs Weekly: Finding Your Audience When They're Far Away
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Kelford Labs Weekly: Video — Defining your value(s)
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Video: Efficient Persister Walkthrough
