Joel Kelly

Contradictory marketing — Kelford Labs Daily

And why to resolve it.

Trust creates demand — Kelford Labs Daily

Make promises you can keep.

What do they want to be true? — Kelford Labs Weekly

And how do you make it true?

Is your marketing made up? — Kelford Labs Daily

Or is it made for you?

Let your prospects participate — Kelford Labs Daily

So they care more.

What does your work cause? — Kelford Labs Daily

In the real world?

To be right you must be specific — Kelford Labs Daily

Specificity sells.