Joel Kelly

You know the expression: “All roads lead to Rome.” There are lots of ways to get to the same place. It applies to marketing. There are a lot of ways to do marketing, and an awful lot of them will work.

If I have to tell you something, you unconsciously assume there’s a reason I can’t show you.

As a business owner, your job isn’t to talk people into buying from you. You’re not trying to persuade. Instead, your job is to permit.

1. I provide very little documentation The strategy we’ll create together is ultimately yours, so formal documentation needs to be created on your end (with help and support) so that it doesn’t get rejected by your organization’s immune system. And I’m confident you know exactly what

If you ask anyone how to create a successful business, there’s a good chance they’ll say: “Talk to customers.” And, they’re right. But, if you don’t know what your best customers actually value most about you, you’re likely to optimize for the wrong things.

Today’s newsletter is a shortened and focused version of last week’s rather lengthy article. If you didn’t get a chance to read it, or you just want a version that’s stripped down to the major points, this one’s for you!