Sign in Subscribe

Joel Kelly

Marketer. Writer. Loved by all.

How to savour uncertainty

A lot of business owners are putting off working on their marketing strategy. They’re waiting for things to settle down, for the market to become more stable, or to simply have more certainty about the way things are going to go. But the problem is that they’re likely to be waiting forever.

It’s not that it’s wrong

Most of the small business owners and consultants we work with have, at some point, worked with other marketers before. And they’ll often come with some preconceived ideas about what they feel they should be doing.

It’s never how you wanted it

If there’s one lesson life insists on reminding me of, it’s this: You can get what you want, but it will never be how you wanted it.

You want to be weird

There are only two dependable ways to create a profitable business: By being meaningfully different from your competition in a way that provides greater value to a specific set of customers. Or by being so streamlined, efficient, and operationally effective that you can be the cheapest option.

You can’t bargain over the price

When business owners seek out a new marketing plan, it’s rarely because the last plan didn’t work. It’s because, for one reason or another, the last plan wasn’t worked.

How to build a marketing team you trust

When I work with the leaders of marketing teams, I’ll often hear that their job has slowly mutated into mere oversight.

Will it make the boat go faster?

According to Benjamin Hardy and Dan Sullivan in The Gap and the Gain, the British Olympic rowing team had a simple secret to their success at the 2000 Sydney games. “They developed a one-question filtering response to every single decision they made."