Joel Kelly

Have you ever been stuck in the “arrival fallacy”? That’s the idea that happiness and satisfaction are one big accomplishment away.

Your marketing needs a “do not pass go” strategy. You need an order of operations to know what to check, and in what order, to make sure you’re doing the right things.

“Tell the truth and make it interesting.” — David Ogilvy Describing his own writing style as “a silk glove with a brick inside it,” Ogvily believed that the best way to make an impression was with facts and information, well stated.

We don’t need to predict what’s going to happen. We just have to prepare.

Marketing never fails. It just stops. It stops because we ran out of money, enthusiasm, or patience.

The average day trader loses money over the course of a year. In fact, according to one study, “only about 4.5 percent of day traders are successful.”