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Joel Kelly

Marketer. Writer. Loved by all.

“Ring the bell.”

Marketers especially, but really any type of expert, often have to get our ideas approved by committees, groups, or boards. In any of these cases, we run into the usual problem: Everyone on a committee or in a group has their own opinion and their own mark they want to make.

“Genius hesitates”

When we have a new idea, a new business concept, or a new product or service, we’re motivated to move fast. We see everyone else out in the market, seemingly crushing it, and we strive to get in on the action. We think that speed is the key to success. When the opposite is true.

“There’s no such thing as a marketing emergency”

I thought the best way I could be helpful to you today is to just make your marketing a little easier. A little bit less stressful or overwhelming, so you can focus on other things.

“Stop the willpower madness”

Marketing efforts don’t fail. They stop. Like New Year’s Resolutions, our marketing efforts simply peter out and fade away over time.

But what should you DO?

What are you actually supposed to do to get the clients you really want?

Your marketing won’t work

Your marketing isn’t going to work. At least, not at first. It’s something I call “The Principle of Expected Failure”.

Best practices are the floor

It’s frustrating when potential clients balk at your prices, even though you’re great at what you do. Even though you know and follow all the industry best practices.