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Joel Kelly

Marketer. Writer. Loved by all.

What happened, how it happened, why it happened

As business owners, we can quickly forget about the good things that happen, and how they happened. The danger is in forgetting what made you successful in the short-term, which denies you the opportunity to notice patterns that will create success long-term.

Get where you’re gonna get

If you’re looking to build more profit in your business and create more freedom in your life, you need to make sure you’re making meaningful progress, day after day.

Everything is a tradeoff

Every great decision you make comes with downsides. There is never a perfect answer.

The purpose of marketing

Just what is my marketing actually doing for me? What’s the point? The purpose of your marketing, from here on out, is to reinforce your position.

There’s no such thing as a riskless strategy

If you want things to change, you have to try to change things, and that entails assuming the risk that things might not go the way you want. Every plan is a guess about the future, and sometimes our guesses are wrong.

On being busy, but broke

It’s a dangerous myth that struggling businesses just need more customers. In my experience, many businesses aren’t struggling because they don’t have enough customers, they struggle because they have too many customers. Or too many of the wrong customers. They’ve become busy, but broke.

Patient for growth, impatient for profit

If you’re too patient for profit, focusing on growth alone—which is a common problem in modern business—you’ll wait too long to find out if anyone actually wants to spend money on your product.