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Joel Kelly

Marketer. Writer. Loved by all.

Focus on the most likely outcomes

It’s easy to panic and imagine the worst-case scenarios for any project we embark on. And it’s just as easy to fantasize about the very best outcomes. But it’s a little more difficult, yet profoundly more important, to analyze the most likely best and worst cases.

You’ve already hit the iceberg

A common mistake when things go wrong is to spend time thinking about how they could have gone. Or how we’d hoped things would turn out.

If this then that, and if that, then what?

Everyone who knows me well knows there’s one rule I live by. They know it because I’m always saying it. So often it’s probably their least favorite phrase. But I’ll keep saying it: If this then that, and if that, then what?

Not deciding is still deciding

“The two biggest dangers in decision making are not making enough decisions and then not correcting the bad ones.”— David C. Baker