Demonstrably caring — Kelford Labs Daily
What are you doing to show you care?
Joel Kelly
Focus first, growth second — Kelford Labs Daily
One customer before many customers.
Wishful Advertising Thinking — Kelford Labs Daily
Ads work once things are working.
But what if we fail? — Kelford Labs Daily
Marketing as experimentation.
Being found without Google — Kelford Labs Daily
What to do about “Google Zero”
Tell a good story, first — Kelford Labs Daily
Your process is your story.
Your process is your position — Kelford Labs Weekly
What you do is what you say.