Daily Lab: “I just need a meeting.”
It takes more than selling to do great marketing.
Joel Kelly
Video: Content Writing Follow-Along
Grab a pen and paper, or open up a text editor, and write content ideas alongside Leah from Kelford Inc.
Daily Lab: Your marketing is your work
“What marketing can I do that would make me even better at what my customers value most?”
Daily Lab: Don’t buy the best practice
Or: “The best is bad, actually.”
Daily Lab: We do what we like
People tend to do things they like, and they tend not to do things they don’t like.
Daily Lab: Make your words count
The magic’s not in writing paragraph after paragraph and attempting to capture every element all at once.
Daily Lab: What value, what distance?
Before we get to the art or the science, we have to ask ourselves: What’s the value, and what’s the distance?