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Joel Kelly

Marketer. Writer. Loved by all.

Video: Small Actions, Big Planner

Video: Small Actions, Big Planner

If you're a subscriber to Joel's "The Strategy You Want" newsletter, don't worry, you're still in the right place. The Family Knife is now Kelford Inc. And The Strategy You Want is now Kelford Labs. Read about the change here.

The Family Knife is now Kelford Inc.

The Family Knife is now Kelford Inc.

For the past five and a half years we've been The Family Knife. But we've also been something else. It's something one of our favourite clients told us this summer: "You're not The Family Knife," she said, temporarily breaking our

Exercise: Small Actions Big Planner

Exercise: Small Actions Big Planner

This exercise will help you break big projects into simple tasks that you’ll want to do, instead of overwhelming ourselves into procrastination.

Concepts and Quotes: One Big Day

Concepts and Quotes: One Big Day

Last week was a fairly short piece on the “One Big Day” problem, with no quotes or external references. Today, here’s a dive into some of the ideas, models, and quotes that informed my thinking.

One Big Day

Whether it’s simple procrastination or the insidiously banal interruptions of the work day, sometimes, we just don’t pace ourselves like we should. Instead, we kick the can down the road, gearing up for what I like to call “One Big Day.”

It’s all about Joyful Structure. No, wait, I mean Structured Joy.

It’s all about Joyful Structure. No, wait, I mean Structured Joy.

Structured Joy and Joyful Structure are two complementary approaches to having a successful and satisfying working (and marketing!) life.

Money-Making Marketing in 5 Steps

Money-Making Marketing in 5 Steps

The reason your marketing is struggling is not because you don’t know what to do. It’s not struggling because you don’t know what to say. It’s struggling because you hate it.