How can you be found? — Kelford Labs Daily
Where are you demonstrating value?
A friend recently asked how we were found by a major international client.
I thought about it for a second, and then said:
“Half a million words.”
She tilted her head and squinted with thought. And then nodded, gravely.
See, our “secret,” if there is one, comes down to this newsletter.
To having written eight business books’ worth of marketing lessons over the past five years.
To having developed our own marketing frameworks that allow us to be in the work while also strategizing about it.
To studying the successes and mistakes of our projects and writing about the lessons learned and experiences earned.
Every time I work with a consultant, advisor, or expert who’s struggling to acquire their ideal clients, my first question has become:
“Where are you demonstrating your value, publicly?”
If the answer is nowhere, how can we ever expect to be found?
Reply to this email to tell me what you think, or ask any questions!
Kelford Inc. shows communicators the way to always knowing what to say.
