Is AI camouflaging you? — Kelford Labs Daily
How to stand out.
We recently submitted a proposal for a large marketing project for an exciting organization.
We knew that we wouldn’t be the only ones submitting a proposal.
And we suspected that at least some of the other respondents would be using AI to write their submission.
So what did we do?
We didn’t.
And we even hand-wrote a message, scanned it into a PDF, and used it as our cover letter.
It’s not that we don’t know how to use AI, or that we don’t use it ourselves, it’s that we know everyone else is using it. It’s become the new floor, not the ceiling to reach for.
In a world of AI, we need something else to set us apart, over speed and efficiency.
We need to be different, to stand out from the pack, from everyone else who’s had the same bright idea.
I’m not saying to not use AI. I’m saying it’s important to consider whether it’s always actually providing an advantage.
Because, sometimes, it might just be making you blend into the crowd.
And the crowd is lost.
Reply to this email to tell me what you think, or ask any questions!
Kelford Inc. shows communicators the way to always knowing what to say.
