Kelford Labs Weekly: Finding Your Audience When They're Far Away
Video: Marketing Rangefinder
In this week’s Kelford Labs, Leah and Joel run through the Kelford Inc. Marketing Rangefinder Framework, and explore one of the four distances—Far.
If you’ve ever been frustrated by trying to find customers out in the world, wondering where they go to find products or help or where you should be to chat with them, this is a great exercise to go through.
Follow along and you’ll learn what to focus on, where to enjoyably invest your energy, and how to run some marketing experiments along the way.
View the video below (or on YouTube here) and download the worksheet:
