Latest

There are only two dependable ways to create a profitable business: By being meaningfully different from your competition in a way that provides greater value to a specific set of customers. Or by being so streamlined, efficient, and operationally effective that you can be the cheapest option.

When business owners seek out a new marketing plan, it’s rarely because the last plan didn’t work. It’s because, for one reason or another, the last plan wasn’t worked.

When I work with the leaders of marketing teams, I’ll often hear that their job has slowly mutated into mere oversight.

According to Benjamin Hardy and Dan Sullivan in The Gap and the Gain, the British Olympic rowing team had a simple secret to their success at the 2000 Sydney games. “They developed a one-question filtering response to every single decision they made."

I’ve written before about my love of bad horror movies. In so many cases, it’s clear that the director didn’t want to make a movie. They wanted to have made a movie. And there’s a huge difference between those two desires.

Have you ever been stuck in the “arrival fallacy”? That’s the idea that happiness and satisfaction are one big accomplishment away.

Your marketing needs a “do not pass go” strategy. You need an order of operations to know what to check, and in what order, to make sure you’re doing the right things.