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Knowing ourselves—what we like, what we’re best at, what we value above everything else—is what makes us different.

“The bold move is the right move, except when it’s the wrong move.”

Your marketing position is a core part of the structure of your strategy, and of your business. In short, it’s the answer to these five questions:

What does “strategy” even mean? What’s your definition? Do you see it as just a “synonym for expensive,” as one economist called it?

“Because George believed he was supposed to find a solution, he did.” Whether we believe it or not, our beliefs affect our actions and our abilities.

The hardest part about creating a marketing position that’s right for your ideal customers is that it’s necessarily wrong for your non-ideal customers.

At the age of 49, only a few years before being elevated to the presidency, Abraham Lincoln considered himself a flat failure. And on that evening in 1858, after watching the election results come in at the telegraph office, he walked home defeated.