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Tardigrade, not T. rex — Kelford Labs Weekly

Be adaptable not adapted.

Starting from scratch, again — Kelford Labs Daily

Getting back into LinkedIn.

The future of Canadian marketing — Kelford Labs Daily

Standing out, not blending in.

What is marketing for? — Kelford Labs Weekly

Discover, define, demonstrate

Patience is productive — Kelford Labs Daily

Marketing takes time.

The problem with personas — Kelford Labs Daily

They’re not real.

Market, don’t present — Kelford Labs Daily

Selling takes demonstrating.