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Confidence from wrongness — Kelford Labs Weekly

Gaining marketing confidence from making mistakes.

Aligning your process with your prospects — Kelford Labs Daily

Where could you be spending your time?

Demonstrably caring — Kelford Labs Daily

What are you doing to show you care?

Focus first, growth second — Kelford Labs Daily

One customer before many customers.

Wishful Advertising Thinking — Kelford Labs Daily

Ads work once things are working.

But what if we fail? — Kelford Labs Daily

Marketing as experimentation.

Being found without Google — Kelford Labs Daily

What to do about “Google Zero”