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Tell a good story, first — Kelford Labs Daily

Your process is your story.

Your process is your position — Kelford Labs Weekly

What you do is what you say.

“What they expect to taste.” — Kelford Labs Daily

Focus on what makes you special, not what makes you small.

“The crowd within” — Kelford Labs Daily

Slowing your marketing down.

Kelford Labs Daily: Less time not writing

Start and keep on til the end.

Kelford Labs Daily: Edit.

Fix what needs fixing.

Kelford Labs Daily: The most important part first

The most important thing is attention.