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Tools for remembering — Kelford Labs Daily

Middle step content.

To whom are you marketing? — Kelford Labs Daily

Get specific.

Effort is a signal to yourself — Kelford Labs Daily

So you don’t get worse.

Styling your marketing — Kelford Labs Weekly

By behaving differently.

Movies and marketing that do something — Kelford Labs Daily

Demonstrate or deliver value.

Style is what they see first — Kelford Labs Daily

We need to look the part.

Marketing is trying things — Kelford Labs Daily

Never stop experimenting.

LinkedIn as blogging — Kelford Labs Daily

The content that performs.

Marketing when it’s easier not to — Kelford Labs Daily

Help, habits, and fun.

Creating popular interest — Kelford Labs Daily

Popularity begets popularity.

Good starts bad — Kelford Labs Daily

Lower your expectations

Nothing better than a demo — Kelford Labs Daily

Be demonstrative, not descriptive.

Do your words inspire action? — Kelford Labs Daily

So they know what to do.

How to write in someone else’s voice — Kelford Labs Daily

Edit until you hear it.