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Contradictory marketing — Kelford Labs Daily

And why to resolve it.

Trust creates demand — Kelford Labs Daily

Make promises you can keep.

What do they want to be true? — Kelford Labs Weekly

And how do you make it true?

Is your marketing made up? — Kelford Labs Daily

Or is it made for you?

Let your prospects participate — Kelford Labs Daily

So they care more.

What does your work cause? — Kelford Labs Daily

In the real world?

To be right you must be specific — Kelford Labs Daily

Specificity sells.

The power of saying something — Kelford Labs Daily

One single true thing.

What would fame feel like? — Kelford Labs Daily

Create connection instead.

Why I hate buying new clothes — Kelford Labs Daily

Because it’s uncomfortable.

Why you want recent content — Kelford Labs Daily

So you can link to it.

Your content is coherence — Kelford Labs Weekly

Connecting to the real world.

The work is the point — Kelford Labs Daily

It sets you apart.

What to do when others do what you do — Kelford Labs Daily

Do things differently.