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What to do when others do what you do — Kelford Labs Daily

Do things differently.

The easiest way for marketing to fail — Kelford Labs Daily

is to do nothing at all.

Marketing promises are false predictions — Kelford Labs Daily

Nothing is guaranteed.

Your content is connection — Kelford Labs Weekly

A new model for marketing content.

Can you compress your content? — Kelford Labs Daily

By using metaphors?

Your business is a change of pace — Kelford Labs Daily

Or scale, or pattern.

The objective is perspective — Kelford Labs Daily

So they can see things the way you do.

Is your content current? — Kelford Labs Weekly

Or is it a historical document?

Is your new content old? — Kelford Labs Daily

What could you say now?

Done or doing? — Kelford Labs Daily

Is your experience up-to-date?

Tools for remembering — Kelford Labs Daily

Middle step content.

To whom are you marketing? — Kelford Labs Daily

Get specific.

Effort is a signal to yourself — Kelford Labs Daily

So you don’t get worse.

Styling your marketing — Kelford Labs Weekly

By behaving differently.