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Make your own path — Kelford Labs Daily

By doing what you like.

When a position breaks down — Kelford Labs Daily

Sometimes that’s a good thing.

Encoding your message — Kelford Labs Daily

Making marketing memorable.

Remember who’s reading — Kelford Labs Daily

And make it about them.

Priorities and point of view — Kelford Labs Weekly

Where to start with what I’ve written.

We are the traffic — Kelford Labs Daily

Helping, or hurting?

Fame is a full-time job — Kelford Labs Daily

Go for profitable popularity instead.