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“Measuring” your marketing — Kelford Labs Weekly

Before it’s in market.

Feeling the pulse — Kelford Labs Daily

By expecting failure.

Spend less to get more — Kelford Labs Daily

Assume it won’t work.

It takes energy — Kelford Labs Daily

To avoid marketing temptations.

It starts with patience — Kelford Labs Daily

So we can persist.

Preserve these to persist — Kelford Labs Weekly

Money, Energy, Patience.

Verbal reversals — Kelford Labs Daily

Approach, don’t avoid.