Kelford Labs Weekly: Heartbreaking Compliments
Turning negatives into sales.
Latest
Kelford Labs Daily: What’s your service mosaic?
Addressing the “buffet problem”
Kelford Labs Daily: Prompting the model
Getting the right answer by asking the right question
Kelford Labs Daily: Understand, then articulate
Value, then verbiage.
Kelford Labs Daily: The buffet problem
Good at one thing, or offering everything?
Kelford Labs Daily: They will make a choice
Focus presents a choice.
Kelford Labs Weekly: Wordless Marketing
What would you show?