Kelford Labs Daily: The way to sell is to sell
Sample and demonstrate
Latest
Kelford Labs Daily: The stripe in the toothpaste
Separate to demonstrate
Kelford Labs Weekly: What DON’T you do?
Be intrinsically credible.
Kelford Labs Daily: Where do you start?
Start by demonstrating.
Kelford Labs Daily: What to focus on
What your best customers value most.
Kelford Labs Daily: The hard part of focusing
It means saying no.
Kelford Labs Daily: Stand for something
Singularly credible.