Latest

Kelford Labs Weekly: Value Writing Follow-Along

Writing based on your value, step by step.

Kelford Labs Daily: Marketing is how you help

So hang onto it.

Kelford Labs Daily: The most valuable thing you’re not doing

Asking your customers.

Kelford Labs Daily: Demonstration visualization

Demonstrating value in person.

Kelford Labs Daily: The big things you don’t do

That others do.

Kelford Labs Daily: Who’s looking for you?

Are you helping them find you?

Kelford Labs Weekly: No smoke, less fire—Solo Stove, Snoop, and Branding Bubbles

How a “masterpiece” ad became a classic mistake.