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The GPT-5 Problem — Kelford Labs Daily

Is nothing new.

What it took me 500 newsletters to realize — Kelford Labs Daily

We do marketing for communicators.

Contradictory marketing — Kelford Labs Daily

And why to resolve it.

Trust creates demand — Kelford Labs Daily

Make promises you can keep.

What do they want to be true? — Kelford Labs Weekly

And how do you make it true?

Is your marketing made up? — Kelford Labs Daily

Or is it made for you?

Let your prospects participate — Kelford Labs Daily

So they care more.