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What is marketing for? — Kelford Labs Weekly

Discover, define, demonstrate

Patience is productive — Kelford Labs Daily

Marketing takes time.

The problem with personas — Kelford Labs Daily

They’re not real.

Market, don’t present — Kelford Labs Daily

Selling takes demonstrating.

Can marketing make you better? — Kelford Labs Daily

Demonstrating real value.

Where the words come from — Kelford Labs Daily

Doing the prep work.

What if everyone else did it? — Kelford Labs Daily

Would it still work?