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Planning for things to break — Kelford Labs Daily

Preparing to change.

The missing pieces of strategy — Kelford Labs Daily

Structure. Efficiency. Objective.

Protect what makes it work — Kelford Labs Daily

The details that define it.

An Invitation to Change — Kelford Labs Weekly

Being more than adaptable.

Marketing’s frustrating? Change these things — Kelford Labs Daily

How to make marketing work.

The DEW Test — Kelford Labs Daily

The test before the change.

The Reason to Switch — Kelford Labs Daily

Marketing’s job is to give them one.