Latest

Where the words come from — Kelford Labs Daily

Doing the prep work.

What if everyone else did it? — Kelford Labs Daily

Would it still work?

400 Marketing Lessons — Kelford Labs Weekly

Sharing what I’ve learned.

The Third Lever — Kelford Labs Daily

Why Me?

Make your messages memorable — Kelford Labs Daily

So they remember them.

“A fact draws us in” — Kelford Labs Daily

Give them something to imagine.

Want to sell? Market. — Kelford Labs Weekly

How to get the meeting.