What’s their default destination? — Kelford Labs Daily
Where’s your customer heading?
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Your market, their mind — Kelford Labs Weekly
What you can ask to know what to say.
Best or best deal? — Kelford Labs Daily
Who are you talking to?
Safe or interesting? — Kelford Labs Daily
Guarantee or opportunity?
Promote for your prospects — Kelford Labs Daily
They want to hear from you.
Does anyone need strategy? — Kelford Labs Daily
Or do they need the actions?
What to know to be noticed — Kelford Labs Weekly
The Four Characteristics of a Customer