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Try it before you buy it — Kelford Labs Daily

Don’t commit to what you haven’t tried.

Optimization as procrastination — Kelford Labs Weekly

Getting one client, not all the clients.

“Did it help?” — Kelford Labs Daily

If it didn’t, don’t do it.

Neither perfect nor permanent — Kelford Labs Daily

But able to change.

The scope of our ambition — Kelford Labs Daily

Bergman or Lean?

What would an artist do? — Kelford Labs Weekly

Because *you* are one.

Prove it. — Kelford Labs Daily

That’s what your content does.