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All writers are readers — Kelford Labs Daily

Read more, write better.

Don’t invent, combine — Kelford Labs Daily

Don’t start from scratch.

Messaging mistakes — Kelford Labs Daily

4 Mistakes to Avoid

Who are you talking to??? — Kelford Labs Daily

A real person, not a persona.

Are you reaching for the right words? — Kelford Labs Daily

Don’t impress, understand.

Uncanny Marketing — Kelford Labs Weekly

Introducing personalized mistakes.

Customers have to be created — Kelford Labs Daily

Nothing speaks for itself.