How to build a marketing team you trust
When I work with the leaders of marketing teams, I’ll often hear that their job has slowly mutated into mere oversight.
Will it make the boat go faster?
According to Benjamin Hardy and Dan Sullivan in The Gap and the Gain, the British Olympic rowing team had a simple secret to their success at the 2000 Sydney games. “They developed a one-question filtering response to every single decision they made."
How to cause the effects of marketing
I’ve written before about my love of bad horror movies. In so many cases, it’s clear that the director didn’t want to make a movie. They wanted to have made a movie. And there’s a huge difference between those two desires.
Why you should celebrate every day
Have you ever been stuck in the “arrival fallacy”? That’s the idea that happiness and satisfaction are one big accomplishment away.
Are you DEWing it?
Your marketing needs a “do not pass go” strategy. You need an order of operations to know what to check, and in what order, to make sure you’re doing the right things.
“Tell the truth and make it interesting.”
“Tell the truth and make it interesting.” — David Ogilvy Describing his own writing style as “a silk glove with a brick inside it,” Ogvily believed that the best way to make an impression was with facts and information, well stated.
Nothing ever goes as planned
We don’t need to predict what’s going to happen. We just have to prepare.
Marketing never fails.
Marketing never fails. It just stops. It stops because we ran out of money, enthusiasm, or patience.
Don’t follow the crowd, they’re lost
The average day trader loses money over the course of a year. In fact, according to one study, “only about 4.5 percent of day traders are successful.”
“Ring the bell.”
Marketers especially, but really any type of expert, often have to get our ideas approved by committees, groups, or boards. In any of these cases, we run into the usual problem: Everyone on a committee or in a group has their own opinion and their own mark they want to make.
“Genius hesitates”
When we have a new idea, a new business concept, or a new product or service, we’re motivated to move fast. We see everyone else out in the market, seemingly crushing it, and we strive to get in on the action. We think that speed is the key to success. When the opposite is true.
“There’s no such thing as a marketing emergency”
I thought the best way I could be helpful to you today is to just make your marketing a little easier. A little bit less stressful or overwhelming, so you can focus on other things.