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Style is what they see first — Kelford Labs Daily

We need to look the part.

Marketing is trying things — Kelford Labs Daily

Never stop experimenting.

LinkedIn as blogging — Kelford Labs Daily

The content that performs.

Marketing when it’s easier not to — Kelford Labs Daily

Help, habits, and fun.

Creating popular interest — Kelford Labs Daily

Popularity begets popularity.

Good starts bad — Kelford Labs Daily

Lower your expectations

Nothing better than a demo — Kelford Labs Daily

Be demonstrative, not descriptive.