avoidance

The scariest part of marketing — Kelford Labs Daily

Is not knowing if it will work.

Self-promotion feels bad — Kelford Labs Weekly

But routines feel better.

Precision is a promise — Kelford Labs Weekly

Don’t summarize, specify.

Ask me about marketing optimization & procrastination — Kelford Labs Weekly

On our upcoming LinkedIn Live with Alison Knott.

Optimization as procrastination — Kelford Labs Weekly

Getting one client, not all the clients.

The right trades to make now — Kelford Labs Daily

Instead of compromising.

Verbal reversals — Kelford Labs Daily

Approach, don’t avoid.