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avoidance

Not lazy, but afraid

Why do we put off marketing work we know we should be doing? The fact is, if we aren’t confident an action is going to create positive results, we won’t do it. We’ll procrastinate. We’ll avoid it. We’ll make excuses. It’s not because we’re lazy, it’s because we’re scared.

End the anxiety of marketing

When we meet with a new client, a very common sentiment is a sense of anxiety that pervades their marketing. Some say they hate it. Some say they like it, but it stresses them out. Others have just been trying to ignore it, or let someone else handle it.

You can’t throw work against a thinking problem

All of us can get caught in the trap of believing we can simply work our way out of trouble. Hustle culture has taught us that the answer to any given problem is to throw time and effort against it. But the truth is, if you’re going in the wrong direction, going faster doesn’t help.

Get where you’re gonna get

If you’re looking to build more profit in your business and create more freedom in your life, you need to make sure you’re making meaningful progress, day after day.

You’ve already hit the iceberg

A common mistake when things go wrong is to spend time thinking about how they could have gone. Or how we’d hoped things would turn out.

Not deciding is still deciding

“The two biggest dangers in decision making are not making enough decisions and then not correcting the bad ones.”— David C. Baker