One client, not many — Kelford Labs Daily
Focus first.
buffet problem
Do you remember your marketing? — Kelford Labs Weekly
If you don’t, they won’t.
When a position breaks down — Kelford Labs Daily
Sometimes that’s a good thing.
The purpose of marketing
Just what is my marketing actually doing for me? What’s the point? The purpose of your marketing, from here on out, is to reinforce your position.