Optimization as procrastination — Kelford Labs Weekly
Getting one client, not all the clients.
camouflage
“Did it help?” — Kelford Labs Daily
If it didn’t, don’t do it.
What would an artist do? — Kelford Labs Weekly
Because *you* are one.
The beginning of digital marketing — Kelford Labs Daily
Marketing for and by machines.
The perfect toy doesn’t exist — Kelford Labs Daily
Don’t try to do too much.
Automatic marketing myth — Kelford Labs Daily
Don’t blend in.
Marketing in your most-noticed moments — Kelford Labs Daily
By measuring first.