Incaution is an advertising crime — Kelford Labs Daily
We must manage our ability to persist.
capacity
Try it before you buy it — Kelford Labs Daily
Don’t commit to what you haven’t tried.
The future of Canadian marketing — Kelford Labs Daily
Standing out, not blending in.
It’s not them, it’s you — Kelford Labs Weekly
How to be findable.
Marketing when there’s better stuff to do — Kelford Labs Daily
Busy season marketing.
Adjust the end to your means
If you don’t have the resources, capabilities, or equipment necessary to make something that looks like it had an enormous budget, or which matches the prevailing trendy aesthetic, try something else.
On being busy, but broke
It’s a dangerous myth that struggling businesses just need more customers. In my experience, many businesses aren’t struggling because they don’t have enough customers, they struggle because they have too many customers. Or too many of the wrong customers. They’ve become busy, but broke.