certainty

When difficult marketing decisions are easy — Kelford Labs Daily

Flip a coin.

Practice before you perform — Kelford Labs Daily

So you know what works.

Neither perfect nor permanent — Kelford Labs Daily

But able to change.

Prove it. — Kelford Labs Daily

That’s what your content does.

What you want your clients to say — Kelford Labs Daily

Something specific.

Trust creates demand — Kelford Labs Daily

Make promises you can keep.

The easiest way for marketing to fail — Kelford Labs Daily

is to do nothing at all.