certainty

Neither perfect nor permanent — Kelford Labs Daily

But able to change.

Prove it. — Kelford Labs Daily

That’s what your content does.

What you want your clients to say — Kelford Labs Daily

Something specific.

Trust creates demand — Kelford Labs Daily

Make promises you can keep.

The easiest way for marketing to fail — Kelford Labs Daily

is to do nothing at all.

Is your content current? — Kelford Labs Weekly

Or is it a historical document?

Marketing is something you do — Kelford Labs Weekly

With patience and persistence.