certainty

Marketing is making small mistakes — Kelford Labs Weekly

Data is a tool, not a recipe.

Doing less with more — Kelford Labs Daily

So we can focus further.

Are we capable or reliable? — Kelford Labs Daily

Reliability creates certainty.

Who needs you more than ever? — Kelford Labs Daily

Focus even further.

Flexibility not certainty — Kelford Labs Daily

No fixed plans.

More certain we are good — Kelford Labs Daily

Building credibility.