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certainty

More certain we are good — Kelford Labs Daily

More certain we are good — Kelford Labs Daily

Building credibility.
Joel Kelly Jan 22, 2025

There’s no such thing as a riskless strategy

If you want things to change, you have to try to change things, and that entails assuming the risk that things might not go the way you want. Every plan is a guess about the future, and sometimes our guesses are wrong.
Joel Kelly Aug 17, 2020

You’ve already hit the iceberg

A common mistake when things go wrong is to spend time thinking about how they could have gone. Or how we’d hoped things would turn out.
Joel Kelly Jul 31, 2020

Not deciding is still deciding

“The two biggest dangers in decision making are not making enough decisions and then not correcting the bad ones.”— David C. Baker
Joel Kelly Apr 20, 2020

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