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challenge

Dear Charlie

The task was to sell a German-made car in America, less than 15 years after the end of World War II. Oh, and it looked and drove nothing like the most popular cars of the day. So how do you introduce a new car in a hostile market dominated by giants?

Everything is a tradeoff

Every great decision you make comes with downsides. There is never a perfect answer.

On being busy, but broke

It’s a dangerous myth that struggling businesses just need more customers. In my experience, many businesses aren’t struggling because they don’t have enough customers, they struggle because they have too many customers. Or too many of the wrong customers. They’ve become busy, but broke.

Not deciding is still deciding

“The two biggest dangers in decision making are not making enough decisions and then not correcting the bad ones.”— David C. Baker